Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age

Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age

Background: Bottom-of-the-pyramid (BOP) consumers’ significant discretionary purchases of non-essential products, such as apparel, contribute to retail growth. In a turbulent retail environment, store atmospherics presents an innovative cost-effective solution to incorporate BOP consumers’ unique mo...

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Bibliographic Details
Main Authors: Bianca M. van Niekerk, Mornay Roberts-Lombard, Nicole Cunningham
Format: Article
Language:English
Published: AOSIS 2024-03-01
Series:South African Journal of Economic and Management Sciences
Subjects:
store atmospherics
apparel
urban bop consumers
attitude
behavioural intention
age
Online Access:https://sajems.org/index.php/sajems/article/view/5239

Internet

https://sajems.org/index.php/sajems/article/view/5239

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