Factors Influencing Online Hotel Booking: Extending UTAUT2 with Age, Gender, and Experience as Moderators

Factors Influencing Online Hotel Booking: Extending UTAUT2 with Age, Gender, and Experience as Moderators

As people feel more comfortable using the Internet, online hotel bookings has become popular in recent years. Understanding the drivers of online booking intention and behavior can help hotel managers to apply corresponding strategies to increase hotel booking rates. Thus the purpose of this study i...

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Bibliographic Details
Main Authors: Chia-Ming Chang, Li-Wei Liu, Hsiu-Chin Huang, Huey-Hong Hsieh
Format: Article
Language:English
Published: MDPI AG 2019-09-01
Series:Information
Subjects:
international hotel
customers
online hotel bookings
UTAUT2
Online Access:https://www.mdpi.com/2078-2489/10/9/281

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https://www.mdpi.com/2078-2489/10/9/281

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