Characteristics of medication advertisements found in US women’s fashion magazines

Characteristics of medication advertisements found in US women’s fashion magazines

Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 iss...

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Bibliographic Details
Main Authors: Jennifer Mongiovi, Grace Clarke Hillyer, Corey H. Basch, Danna Ethan, Rodney Hammond
Format: Article
Language:English
Published: Tabriz University of Medical Sciences 2017-01-01
Series:Health Promotion Perspectives
Subjects:
Advertisements
Direct-toconsumer advertising
Health communication
Magazines
Over-the-counter drugs
Women’s health
Online Access:http://journals.tbzmed.ac.ir/HPP/Manuscript/HPP-7-28.pdf

Internet

http://journals.tbzmed.ac.ir/HPP/Manuscript/HPP-7-28.pdf

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