DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT

The paper discusses the communicative techniques of reputation management of the executive power bodies in the Russian media space. Comparing the concepts of digital reputation and digital image, the authors argue that, unlike image which is purposefully implemented in the media environment, reputa...

Full description

Bibliographic Details
Main Authors: Elena A. Bazhenova, Mariya A. Shirinkina
Format: Article
Language:English
Published: Volgograd State University 2024-11-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
Online Access:https://l.jvolsu.com/index.php/en/archive-en/929-science-journal-of-volsu-linguistics-2024-vol-23-no-5/discursive-interpretation-of-the-artificial-intelligence-concept-in-media-communication/2824-bazhenova-e-a-shirinkina-m-a-digital-reputation-of-the-executive-power-bodies-discursive-factors-and-communicative-techniques-of-management