A MULTIMODAL DISCOURSE ANALYSIS OF SELECTED ADVERTISEMENT OF MALARIA DRUGS

This study identified and analyzed the visual and linguistic components associated with the selected advertisement of malaria drugs. This was with a view to describing the essential communication devices the advertisers of such drugs have employed. Data for the study were drawn from both primary and...

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Bibliographic Details
Main Authors: Ayodeji Olowu, Susan Olajoke Akinkurolere
Format: Article
Language:English
Published: University of Kuningan and Association of Indonesian Scholars of English Education (AISEE) 2015-06-01
Series:English Review: Journal of English Education
Subjects:
Online Access:https://journal.uniku.ac.id/index.php/ERJEE/article/view/205/162