AGROTOURISM DEVELOPMENT OF MAPPING BRAND POSITIONING AND COMPETITVE LANDSCAPE: UGC (USER GENERATED CONTENT) APPROACH

AGROTOURISM DEVELOPMENT OF MAPPING BRAND POSITIONING AND COMPETITVE LANDSCAPE: UGC (USER GENERATED CONTENT) APPROACH

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online pla...

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Bibliographic Details
Main Authors: Annisa Firdauzi, Agustina Shinta Hartanti Wahyuningtyas, Riyanti Isaskar
Format: Article
Language:English
Published: University of Brawijaya 2021-01-01
Series:AGRISE
Subjects:
agrotourism
brand positioning
competitive landscape
pca
resort hotel
rga
ugc
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/470

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/470

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