PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING (STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA)
The purpose of this study was to determine the effect of post-purchase remorse on the level of satisfaction, the extent of rumination and brand switching, the effect of post-purchase remorse on negative emotions and level of satisfaction, the effect of post-purchase remorse on negative emotions and...
Main Authors: | , , |
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Format: | Article |
Language: | Indonesian |
Published: |
Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika
2023-09-01
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Series: | Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen |
Subjects: | |
Online Access: | https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/793 |