PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING (STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA)

PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING (STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA)

The purpose of this study was to determine the effect of post-purchase remorse on the level of satisfaction, the extent of rumination and brand switching, the effect of post-purchase remorse on negative emotions and level of satisfaction, the effect of post-purchase remorse on negative emotions and...

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Bibliographic Details
Main Authors: Baramadya, Purwanto, Mochamad Fatchurrohman
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika 2023-09-01
Series:Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
Subjects:
post purchase remorse, negative emotion, level of satisfaction, extent of rumination, brand switching, millennials, smartphone.
Online Access:https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/793

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