Estimating Ads’ Click through Rate with Recurrent Neural Network
With the development of the Internet, online advertising spreads across every corner of the world, the ads' click through rate (CTR) estimation is an important method to improve the online advertising revenue. Compared with the linear model, the nonlinear models can study much more complex rela...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2016-01-01
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| Series: | ITM Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/itmconf/20160704001 |