E-WOM ON INTENTION TO VISIT JAPAN AND INDONESIA: QUALITATIVE APPROACH

E-WOM ON INTENTION TO VISIT JAPAN AND INDONESIA: QUALITATIVE APPROACH

The influence of Electronic Word-of-Mouth (E-WOM) in shaping travel intentions is a critical aspect of the contemporary tourism landscape. This qualitative research explores the role of E-WOM in determining intentions to visit Japan and Indonesia from the perspectives of both Indonesian and Japanese...

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Bibliographic Details
Main Authors: Setiawan P.Y., Wirajaya I G.A.
Format: Article
Language:English
Published: iVolga Press 2023-11-01
Series:Eurasia: Economics & Business
Subjects:
e-wom
intention to visit
qualitative study
Online Access:http://econeurasia.com/issue-2023-11/article_01.pdf

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