The Impact of Internal Employer Branding on Employee Engagement and Retention

The Impact of Internal Employer Branding on Employee Engagement and Retention

The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study show...

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Bibliographic Details
Main Authors: Alonderienė Raimonda, Urbelė Julija
Format: Article
Language:English
Published: Sciendo 2024-06-01
Series:Organizacijų Vadyba: Sisteminiai Tyrimai
Subjects:
employee retention
employee engagement
internal employer branding (ieb)
social identity
Online Access:https://doi.org/10.2478/mosr-2024-0001

Internet

https://doi.org/10.2478/mosr-2024-0001

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