The Influence of Product Quality and Promotion on Consumer Purchase Decisions
The research entitled The Influence of Product Quality and Promotion on Purchasing Decisions is a study of how big the influence of the quality of the products produced by the company and the promotional activities carried out to support marketing, resulting in purchasing decisions made by consumer...
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Format: | Article |
Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-12-01
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Series: | Almana: Jurnal Manajemen dan Bisnis |
Subjects: | |
Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2393 |