The Influence of Product Quality and Promotion on Consumer Purchase Decisions

The research entitled The Influence of Product Quality and Promotion on Purchasing Decisions is a study of how big the influence of the quality of the products produced by the company and the promotional activities carried out to support marketing, resulting in purchasing decisions made by consumer...

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Bibliographic Details
Main Author: R. Ela Sulastri
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2023-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2393