An Analysis of Branding at Islamic Universities Using Mark and Pearson’s Archetypes
Competition between universities to gain market attention requires various strategies, including the activities of the institution's branding. University branding is obligatory to publicize their existence and values, which differ from competitors, whether in scientific values or other elements...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Semarang
2022-12-01
|
| Series: | Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya |
| Subjects: | |
| Online Access: | https://jurnal.unimus.ac.id/index.php/lensa/article/view/10251 |