YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Using celebrities as brand endorsers may seem like a simple shortcut for an effective advertising. Celebrities are attention grabbing and they possess many meanings that they can transfer to brands. However, there are several risks in using celebrities, such as overshadowing the brand, scandals that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2020-07-01
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| Series: | Selçuk İletişim |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1173297 |