Japanese consumer's visual marketing preferences and willingness to pay for rice produced by biodiversity‐friendly farming
Abstract A market‐based approach for biodiversity conservation can promote sustainable food production, but little is known about how consumers perceive rice and organisms conserved through biodiversity‐friendly farming (BFF). To address this gap, we conducted a web survey of 600 Japanese respondent...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-03-01
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| Series: | Conservation Science and Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/csp2.13091 |