Analisis Komunikasi Pemasaran Terpadu dan Kualitas Pelayanan terhadap Citra Perguruan Tinggi pada Keputusan Menjadi Mahasiswa S1 Ilmu Komunikasi Stikom Bandung
Abstract. This study aims to reveal the integrated marketing communication, service quality, image-making college and became a student STIKOM Bandung. In addition this study also aims to determine how much influence the integrated marketing communications and service quality to the image of the univ...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Layanan Pendidikan Tinggi Wilayah IV
2018-10-01
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| Series: | Jurnal Soshum Insentif |
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| Online Access: | https://jurnal.lldikti4.or.id/index.php/jurnalsoshum/article/view/36 |