The Effect of Dynamic Relationship Capabilities on B2B Lolyalty
The focal issue of our study is to model the adaptation capability of enterprises from a relational point of view in the South Great Plain Region of Hungary. Our main question is how enterprises can modify their relational behaviour in B2B markets to ensure the success of their relationships. We use...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2016-07-01
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| Series: | Theory, Methodology, Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.18096/TMP.2016.01.09 |