Modeling Nonusers’ Behavioral Intention towards Mobile Chatbot Adoption: An Extension of the UTAUT2 Model with Mobile Service Quality Determinants
Artificial intelligence agents (chatbots), which are programs to communicate with users primarily in customer service contexts, are an alternative interaction channel supporting businesses in the digital environment and vital components in customer service. The present empirical paper, which is aime...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Wiley
2023-01-01
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Series: | Human Behavior and Emerging Technologies |
Online Access: | http://dx.doi.org/10.1155/2023/8859989 |