The Communications of Corporate Social Responsability

The Communications of Corporate Social Responsability

This paper present the role and interaction between communication and Corporate Social Responsibility, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. The importance of communication is essential, taking in consideratio...

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Bibliographic Details
Main Authors: Mihaela Bucur, Sorina Moica, Raluca Fărcaş
Format: Article
Language:English
Published: Editura Universităţii "Petru Maior" 2011-06-01
Series:Scientific Bulletin of the ''Petru Maior" University of Tîrgu Mureș
Subjects:
Corporate Social Responsability
communication
ISO 26000
social marketing
negociation
education
Online Access:http://scientificbulletin.upm.ro/papers/2011/06/Bucur-M-Moica-S-Farcas-R.-The-Communications-of-Corporate-Social-Responsability1.pdf

Internet

http://scientificbulletin.upm.ro/papers/2011/06/Bucur-M-Moica-S-Farcas-R.-The-Communications-of-Corporate-Social-Responsability1.pdf

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