The Communications of Corporate Social Responsability
This paper present the role and interaction between communication and Corporate Social Responsibility, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. The importance of communication is essential, taking in consideratio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii "Petru Maior"
2011-06-01
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| Series: | Scientific Bulletin of the ''Petru Maior" University of Tîrgu Mureș |
| Subjects: | |
| Online Access: | http://scientificbulletin.upm.ro/papers/2011/06/Bucur-M-Moica-S-Farcas-R.-The-Communications-of-Corporate-Social-Responsability1.pdf |
| _version_ | 1811250546163580928 |
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| author | Mihaela Bucur Sorina Moica Raluca Fărcaş |
| author_facet | Mihaela Bucur Sorina Moica Raluca Fărcaş |
| author_sort | Mihaela Bucur |
| collection | DOAJ |
| description | This paper present the role and interaction between communication and Corporate Social Responsibility, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. The importance of communication is essential, taking in consideration the awareness in the interior and in the exterior of organization strategy, ethical, ecological and socio-economical objectives, since information regarding the impact of the company’s activities, products and services as well as regarding the impacts of changes that can supervene in time, can only be provided in this way. Since there are many ways to communicate regarding the actions of CSR, it is important to know what kind of messages and ideas can resonate with a certain audience, considering the stage in which the ISO 26000 standard’s development stands. |
| first_indexed | 2024-04-12T16:05:56Z |
| format | Article |
| id | doaj.art-188f107d64f7459e9350767324268cb8 |
| institution | Directory Open Access Journal |
| issn | 1841-9267 2285-438X |
| language | English |
| last_indexed | 2024-04-12T16:05:56Z |
| publishDate | 2011-06-01 |
| publisher | Editura Universităţii "Petru Maior" |
| record_format | Article |
| series | Scientific Bulletin of the ''Petru Maior" University of Tîrgu Mureș |
| spelling | doaj.art-188f107d64f7459e9350767324268cb82022-12-22T03:26:03ZengEditura Universităţii "Petru Maior"Scientific Bulletin of the ''Petru Maior" University of Tîrgu Mureș1841-92672285-438X2011-06-018 (XXV)15659The Communications of Corporate Social ResponsabilityMihaela BucurSorina MoicaRaluca FărcaşThis paper present the role and interaction between communication and Corporate Social Responsibility, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. The importance of communication is essential, taking in consideration the awareness in the interior and in the exterior of organization strategy, ethical, ecological and socio-economical objectives, since information regarding the impact of the company’s activities, products and services as well as regarding the impacts of changes that can supervene in time, can only be provided in this way. Since there are many ways to communicate regarding the actions of CSR, it is important to know what kind of messages and ideas can resonate with a certain audience, considering the stage in which the ISO 26000 standard’s development stands.http://scientificbulletin.upm.ro/papers/2011/06/Bucur-M-Moica-S-Farcas-R.-The-Communications-of-Corporate-Social-Responsability1.pdfCorporate Social ResponsabilitycommunicationISO 26000social marketingnegociationeducation |
| spellingShingle | Mihaela Bucur Sorina Moica Raluca Fărcaş The Communications of Corporate Social Responsability Scientific Bulletin of the ''Petru Maior" University of Tîrgu Mureș Corporate Social Responsability communication ISO 26000 social marketing negociation education |
| title | The Communications of Corporate Social Responsability |
| title_full | The Communications of Corporate Social Responsability |
| title_fullStr | The Communications of Corporate Social Responsability |
| title_full_unstemmed | The Communications of Corporate Social Responsability |
| title_short | The Communications of Corporate Social Responsability |
| title_sort | communications of corporate social responsability |
| topic | Corporate Social Responsability communication ISO 26000 social marketing negociation education |
| url | http://scientificbulletin.upm.ro/papers/2011/06/Bucur-M-Moica-S-Farcas-R.-The-Communications-of-Corporate-Social-Responsability1.pdf |
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