El uso de tecnologías de marketing digital en la actividad comercial para aumentar el valor de las empresas en condiciones de COVID-19
Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing t...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Universidad del Zulia
2023-05-01
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Series: | Revista de la Universidad del Zulia |
Subjects: | |
Online Access: | https://produccioncientificaluz.org/index.php/rluz/article/view/40081 |