Determinants of health-conscious consumers’ intention to adopt fitness apps

Determinants of health-conscious consumers’ intention to adopt fitness apps

This study aims to investigate the factors influencing consumers’ intention to adopt health fitness apps. The target population for this study were current users of health fitness apps. The data collection process was completed using a Google e-mail form with a cover letter for the convenience of cu...

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Bibliographic Details
Main Authors: Md. Atikur Rahaman, Rupali Dilip Taru, Aman Gupta, Vikash Prajapat, Emran Ahmed
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-07-01
Series:Innovative Marketing
Subjects:
facilitating condition
health consciousness
hedonic motivation
perceived performance
price value
self-efficacy
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18435/IM_2023_03_Rahaman.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18435/IM_2023_03_Rahaman.pdf

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