Proposal of a Customer Satisfaction Index Model (Part of the Antecedents) Adopted to the Algerian Context
Measuring customer satisfaction is an efficient method for evaluating organisational performance of firms, especially in today’s competitive environment. In the Algerian context, where the industry is developing rapidly and the customer satisfaction and its antecedents have an importance for the mos...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2024-02-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | https://mer.ase.ro/files/2024-1/9-1-3.pdf |