Influence of healthcare institution managers' proactive approach to communication activities on patient satisfaction

Influence of healthcare institution managers' proactive approach to communication activities on patient satisfaction

Background/Aim. Over the recent years customer satisfaction program as a tool for patient satisfaction has been recognized as an important issue in healthcare services. The aim of this preliminary study was to explore an influence of healthcare institution managers' approach and attitudes to ma...

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Bibliographic Details
Main Authors: Filipović Vinka, Cicvarić Slavica, Štavljanin Velimir, Damnjanović Vesna, Radojičić Zoran, Žarkić-Joksimović Nevenka, Gogić Aleksandra
Format: Article
Language:English
Published: Military Health Department, Ministry of Defance, Serbia 2010-01-01
Series:Vojnosanitetski Pregled
Subjects:
patient satisfaction
quality assurance, health care
programs
marketing
public relations
Online Access:http://www.doiserbia.nb.rs/img/doi/0042-8450/2010/0042-84501004267F.pdf

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http://www.doiserbia.nb.rs/img/doi/0042-8450/2010/0042-84501004267F.pdf

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