BRANDS AND BRANDING - EXAMPLE: COCA-COLA
The most valuable brand in the world is still "Coca Cola", and the highest increase was recorded value "Apple" because that's who entered the top ten most valuable brands. Coca-Cola HBC Serbia makes a significant contribution to the local economy. In three bottling pla...
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| Format: | Article |
| Language: | English |
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Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2013-01-01
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| Series: | Journal of Process Management and New Technologies |
| Subjects: | |
| Online Access: | http://www.japmnt.com/images/Volume%201/Issue%201/BRANDS%20AND%20BRANDING%20-%20EXAMPLE:%20COCA-COLA.pdf |