Holistic Marketing Approach in the Global Fashion Industry: The Features of Post-COVID Development
In the era of digital transformations, successful business activities require a rethinking of traditional marketing concepts in order to introduce more integrated approaches to promote their own goods and services. In the XXI century, a paradigm shift towards holistic marketing, which, among other t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-05-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-5_0-pages-241_247.pdf |