THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
The purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countrie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2021-12-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v15-n4/5.pdf |