THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
The purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countrie...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2021-12-01
|
| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v15-n4/5.pdf |
| _version_ | 1818567291890040832 |
|---|---|
| author | Anastasiya A. Sozinova Elena A. Lysova |
| author_facet | Anastasiya A. Sozinova Elena A. Lysova |
| author_sort | Anastasiya A. Sozinova |
| collection | DOAJ |
| description | The purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countries. Originality and novelty of this research consist in its studying the new approach to management of a company's products' quality based on industrial and manufacturing engineering and the process of its formation in the conditions of transnational capital transformation at the theoretical level of economics and determining the perspectives and offering the recommendations for stimulation of the successful transition and practical application of the new approach with the help of marketing. The developed marketing approach to management of a company's products' quality based on industrial and manufacturing engineering will allow developing and transition economies to successfully adapt to the conditions of transnational capital transformation and to obtain advantages from these conditions due to attraction of foreign direct investment, the fullest (by means of quality) satisfaction of domestic demand, acceleration of innovative development of entrepreneurship and transnational corporations, and obtaining of sustainable strategic competitive advantages by means of digitalization based on industrial and manufacturing engineering. |
| first_indexed | 2024-12-14T06:21:30Z |
| format | Article |
| id | doaj.art-18bd0658525042a59cbee97bb45f3ab9 |
| institution | Directory Open Access Journal |
| issn | 1800-6450 1800-7473 |
| language | English |
| last_indexed | 2024-12-14T06:21:30Z |
| publishDate | 2021-12-01 |
| publisher | Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia |
| record_format | Article |
| series | International Journal for Quality Research |
| spelling | doaj.art-18bd0658525042a59cbee97bb45f3ab92022-12-21T23:13:48ZengCenter for Quality, Faculty of Engineering, University of Kragujevac, SerbiaInternational Journal for Quality Research1800-64501800-74732021-12-0115410891106https://doi.org/10.24874/IJQR15.04-05THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATIONAnastasiya A. Sozinova0https://orcid.org/0000-0001-5876-2823Elena A. Lysova1https://orcid.org/0000-0002-4803-5398Vyatka State University, Kirov, RussiaVyatka State University, Kirov, RussiaThe purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countries. Originality and novelty of this research consist in its studying the new approach to management of a company's products' quality based on industrial and manufacturing engineering and the process of its formation in the conditions of transnational capital transformation at the theoretical level of economics and determining the perspectives and offering the recommendations for stimulation of the successful transition and practical application of the new approach with the help of marketing. The developed marketing approach to management of a company's products' quality based on industrial and manufacturing engineering will allow developing and transition economies to successfully adapt to the conditions of transnational capital transformation and to obtain advantages from these conditions due to attraction of foreign direct investment, the fullest (by means of quality) satisfaction of domestic demand, acceleration of innovative development of entrepreneurship and transnational corporations, and obtaining of sustainable strategic competitive advantages by means of digitalization based on industrial and manufacturing engineering.http://ijqr.net/journal/v15-n4/5.pdfqualitymarketingquality managementtransformation of transnational capitaldigitalizationindustrial and manufacturing engineering |
| spellingShingle | Anastasiya A. Sozinova Elena A. Lysova THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION International Journal for Quality Research quality marketing quality management transformation of transnational capital digitalization industrial and manufacturing engineering |
| title | THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION |
| title_full | THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION |
| title_fullStr | THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION |
| title_full_unstemmed | THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION |
| title_short | THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION |
| title_sort | marketing approach to managing the quality of company s products based on industrial and manufacturing engineering in the conditions of transnational capital transformation |
| topic | quality marketing quality management transformation of transnational capital digitalization industrial and manufacturing engineering |
| url | http://ijqr.net/journal/v15-n4/5.pdf |
| work_keys_str_mv | AT anastasiyaasozinova themarketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation AT elenaalysova themarketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation AT anastasiyaasozinova marketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation AT elenaalysova marketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation |