Effect of Music on Consumer Emotions – An Analysis of Pakistani Restaurant Industry
Music is used for emotional control purposes and has been helpful in stress management and enhancing general well-being. Music could favourably affect consumers’ perceptions. The subject of this research is to see the connection between the music in Pakistani restaurants, as well as to analyse its...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2021-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/34 |