Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model
Cross-border e-commerce has developed rapidly with network globalization, convenience, and mobility characteristics, and its operation mode is highly popular in the international trade industry. This paper analyzes cross-border e-commerce marketing strategies based on the SCOR model, aiming to seek...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns.2023.2.00164 |