Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

Purpose – Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The purpose of this study is both, from one side, to empirically demonstrate the impact of salesperson brand atta...

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Bibliographic Details
Main Authors: Flavia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior
Format: Article
Language:English
Published: Emerald Publishing 2022-05-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
retailing
salesperson
brand attachment
organizational commitment
job satisfaction
sales performance
small business
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Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2020-0192/full/pdf?title=does-brand-relationships-matter-the-role-of-brand-attachment-in-salesperson-performance-in-retailing

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2020-0192/full/pdf?title=does-brand-relationships-matter-the-role-of-brand-attachment-in-salesperson-performance-in-retailing

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