BRANDING MODEL OF BANDUNG CITY
Cities in Indonesia are starting to compete to create attractive branding. City branding is used to strengthen a good image and differentiate it from other cities. This research examines how the city of Bandung reviews or redesigns city branding so that it is better able to adapt to the situations a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-12-01
|
| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2023-12/article_13.pdf |