PRESUPPOSING AUTHENTICITY THROUGH TYPOGRAPHIC TRAITS IN COMMERCIAL SIGNS

This transdisciplinary study aims to investigate pragmatic and semantic aspects related to a still underexplored area of human communication; namely that involving paraverbal features of written language. In particular, it examines the construction and diffusion of meaning ascribed to traditional a...

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Bibliographic Details
Main Author: Stefano Presutti
Format: Article
Language:English
Published: Milano University Press 2023-12-01
Series:Italiano LinguaDue
Online Access:https://riviste.unimi.it/index.php/promoitals/article/view/22016