PRESUPPOSING AUTHENTICITY THROUGH TYPOGRAPHIC TRAITS IN COMMERCIAL SIGNS
This transdisciplinary study aims to investigate pragmatic and semantic aspects related to a still underexplored area of human communication; namely that involving paraverbal features of written language. In particular, it examines the construction and diffusion of meaning ascribed to traditional a...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Milano University Press
2023-12-01
|
Series: | Italiano LinguaDue |
Online Access: | https://riviste.unimi.it/index.php/promoitals/article/view/22016 |