Social Media Strategies Companies are Using to Attract Generation Z
This article discusses the marketing mix and focuses mainly on the marketing communication or promotion mix. Digital marketing strategies, especially social media, are crucial. Models and theories of consumer purchase behavior are explored in this article. This article discusses Generation Z, tech-s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2023-12-01
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| Series: | Journal of International Trade, Logistics and Law |
| Subjects: | |
| Online Access: | http://www.jital.org/index.php/jital/article/view/412 |