Brand management in higher education: Effect of brand equity on attracting scientific talents (A measure of university brand identity)
Background and Objective:One of the activities in the field of branding is brand management, which tries to create value for the brand with accurate and principled policy and timely planning, and then, in order to lead changes for striving to develop and improve it. The university brand succeeds whe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Shahid Rajaee Teacher Training University (SRTTU)
2018-08-01
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| Series: | Fanāvarī-i āmūzish |
| Subjects: | |
| Online Access: | https://jte.sru.ac.ir/article_808_d267067a30a4c230a1ba88923f99c827.pdf |