Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the d...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Ediciones Universidad de Salamanca
2013-10-01
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| Series: | América Latina Hoy |
| Subjects: | |
| Online Access: | https://revistas.usal.es/index.php/1130-2887/article/view/10324 |
| _version_ | 1818511664616570880 |
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| author | Orlando D’ADAMO Virginia GARCÍA BEAUDOUX |
| author_facet | Orlando D’ADAMO Virginia GARCÍA BEAUDOUX |
| author_sort | Orlando D’ADAMO |
| collection | DOAJ |
| description | This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the differential media exposure received by each of the candidates, 3. in case they do, if that perception has an impact on the positive image of the candidates and 4. the capacity of campaigns to operate changes on the voting decision. The obtained data indicate that in the memory they build of campaigns, the subjects recognize the predominance of television messages, perceive the differential media exposure of candidates, that this perception does not necessarily mean they have a positive image of those who received more media exposure, and that they point out the potential of the campaign to change their initial voting decision. |
| first_indexed | 2024-12-10T23:36:06Z |
| format | Article |
| id | doaj.art-191d83487c8a4aa08708124a4afb60c6 |
| institution | Directory Open Access Journal |
| issn | 1130-2887 2340-4396 |
| language | Spanish |
| last_indexed | 2024-12-10T23:36:06Z |
| publishDate | 2013-10-01 |
| publisher | Ediciones Universidad de Salamanca |
| record_format | Article |
| series | América Latina Hoy |
| spelling | doaj.art-191d83487c8a4aa08708124a4afb60c62022-12-22T01:29:11ZspaEdiciones Universidad de SalamancaAmérica Latina Hoy1130-28872340-43962013-10-0138016317910.14201/alh.103249758Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in ArgentinaOrlando D’ADAMO0Virginia GARCÍA BEAUDOUX1Universidad de BelgranoUniversidad de Buenos AiresThis paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the differential media exposure received by each of the candidates, 3. in case they do, if that perception has an impact on the positive image of the candidates and 4. the capacity of campaigns to operate changes on the voting decision. The obtained data indicate that in the memory they build of campaigns, the subjects recognize the predominance of television messages, perceive the differential media exposure of candidates, that this perception does not necessarily mean they have a positive image of those who received more media exposure, and that they point out the potential of the campaign to change their initial voting decision.https://revistas.usal.es/index.php/1130-2887/article/view/10324campaña electoralformación de la decisión de votorecursos comunicacionales de campañaexposición mediática de los candidatoshipótesis de la americanización |
| spellingShingle | Orlando D’ADAMO Virginia GARCÍA BEAUDOUX Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina América Latina Hoy campaña electoral formación de la decisión de voto recursos comunicacionales de campaña exposición mediática de los candidatos hipótesis de la americanización |
| title | Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina |
| title_full | Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina |
| title_fullStr | Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina |
| title_full_unstemmed | Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina |
| title_short | Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina |
| title_sort | electoral campaigns and their effect on voting a study of the 2003 presidential elections in argentina |
| topic | campaña electoral formación de la decisión de voto recursos comunicacionales de campaña exposición mediática de los candidatos hipótesis de la americanización |
| url | https://revistas.usal.es/index.php/1130-2887/article/view/10324 |
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