Marketing management of customers loyalty
The aim of the article. The aim of the article is consideration of theoretical and methodical principles of development and practical application of customers’ loyalty programs which help to define the program choice criteria for a business. The results of the analysis. The article considers the lo...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_3_62_72_0.pdf |