Colonial control or terroir tourism? The case of Houghton’s White Burgundy
Is Burgundy more than a region in France, or could it refer to a style of wine making? Food and wine are not only derived from a place. They make a place. Other industries are enabled through food and wine, particularly tourism. ‘Region’ has a distinctive role in framing the brand and profile of a w...
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| Format: | Article |
| Language: | English |
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University of Bucharest
2014-11-01
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| Series: | Human Geographies: Journal of Studies and Research in Human Geography |
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| Online Access: | http://humangeographies.org.ro/articles/82/a_82_2_brabazon.pdf |
| Summary: | Is Burgundy more than a region in France, or could it refer to a style of wine making? Food and wine are not only derived from a place. They make a place. Other industries are enabled through food and wine, particularly tourism. ‘Region’ has a distinctive role in framing the brand and profile of a wine bottle. ‘Region’ mitigates risk for a consumer. Region is a proxy for quality. This article investigates the impact of the legal protection and control of regionality on formerly colonized nations, with particular consequences on wine industries. By exploring Houghton’s White Burgundy and its transformation into White Classic, the impact of protecting regionality on formerly colonized nations is revealed. |
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| ISSN: | 1843-6587 2067-2284 |