Roles of Price on Rebates and Implication to Customer Product Choice
A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study...
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan
2023-11-01
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| Series: | Jurnal Ekonomi, Bisnis dan Entrepreneurship |
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| Online Access: | https://jurnal.stiepas.ac.id/index.php/jebe/article/view/485 |