Exploring the Influence of Public Perception of Mass Media Usage and Attitudes towards Mass Media News on Altruistic Behavior

Based on the cultivation theory and the theory of planned behavior, this study determined how people’s perceptions of mass media news and their attitudes towards it impact their altruistic behavior by examining the factors that influence perception. The study collected data from 435 individuals with...

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Bibliographic Details
Main Author: Chi-Horng Liao
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/8/621