An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits
The aim of this study is to explain the factors influencing the selection of strategies for entering international markets. For this purpose, according to the literature on the types of entry, the strategies were divided into two broad categories of export and non-export strategies. In the next stag...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1553_220b7f8105bb5510f8aec05ba218b49a.pdf |