Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users
Telegram is a text and voice messaging service that has become an important social media in Iran, enabling users to share their messages, pictures, videos, and documents with each other. Although this social media has not been defined for selling goods and services, enables marketers to communicate...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2017-05-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://nmrj.ui.ac.ir/article_21457_c9ca444773f98355c0b72961da776414.pdf |