An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market
Purpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach – A quantitative research methodology was used and...
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| Format: | Article |
| Language: | English |
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Tsinghua University Press
2018-03-01
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| Series: | International Journal of Crowd Science |
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| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/PRR-08-2017-0034 |