An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market
Purpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach – A quantitative research methodology was used and...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2018-03-01
|
| Series: | International Journal of Crowd Science |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/PRR-08-2017-0034 |
| _version_ | 1811249478278053888 |
|---|---|
| author | Jalal Rajeh Hanaysha |
| author_facet | Jalal Rajeh Hanaysha |
| author_sort | Jalal Rajeh Hanaysha |
| collection | DOAJ |
| description | Purpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach – A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The collected data were analysed using SPSS 19 and structural equation modelling on AMOS. Findings – The findings showed that corporate social responsibility has significant positive effects on a purchase decision, whereas sales promotion has a negative effect on purchase decision. The outcomes of this study also indicated that store environment has a significant positive effect on consumers’ purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decision is insignificant. Finally, the results showed that perceived value has a significant positive effect on a purchase decision. Originality/value – The findings of this study contribute to an understanding of the importance of the selected factors in affecting a consumer’s purchase decision in the retail industry. |
| first_indexed | 2024-04-12T15:47:09Z |
| format | Article |
| id | doaj.art-19bbf58b94af49c79d38a5496c7b4de1 |
| institution | Directory Open Access Journal |
| issn | 2398-7294 |
| language | English |
| last_indexed | 2024-04-12T15:47:09Z |
| publishDate | 2018-03-01 |
| publisher | Tsinghua University Press |
| record_format | Article |
| series | International Journal of Crowd Science |
| spelling | doaj.art-19bbf58b94af49c79d38a5496c7b4de12022-12-22T03:26:37ZengTsinghua University PressInternational Journal of Crowd Science2398-72942018-03-012172310.1108/PRR-08-2017-0034604667An examination of the factors affecting consumer’s purchase decision in the Malaysian retail marketJalal Rajeh Hanaysha0Faculty of Business and Management, DRB-HICOM University of Automotive Malaysia, Pekan, MalaysiaPurpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach – A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The collected data were analysed using SPSS 19 and structural equation modelling on AMOS. Findings – The findings showed that corporate social responsibility has significant positive effects on a purchase decision, whereas sales promotion has a negative effect on purchase decision. The outcomes of this study also indicated that store environment has a significant positive effect on consumers’ purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decision is insignificant. Finally, the results showed that perceived value has a significant positive effect on a purchase decision. Originality/value – The findings of this study contribute to an understanding of the importance of the selected factors in affecting a consumer’s purchase decision in the retail industry.https://www.emeraldinsight.com/doi/pdfplus/10.1108/PRR-08-2017-0034CSRPurchase decisionSales promotionPerceived valueSocial media marketingStore environment |
| spellingShingle | Jalal Rajeh Hanaysha An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market International Journal of Crowd Science CSR Purchase decision Sales promotion Perceived value Social media marketing Store environment |
| title | An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market |
| title_full | An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market |
| title_fullStr | An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market |
| title_full_unstemmed | An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market |
| title_short | An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market |
| title_sort | examination of the factors affecting consumer s purchase decision in the malaysian retail market |
| topic | CSR Purchase decision Sales promotion Perceived value Social media marketing Store environment |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/PRR-08-2017-0034 |
| work_keys_str_mv | AT jalalrajehhanaysha anexaminationofthefactorsaffectingconsumerspurchasedecisioninthemalaysianretailmarket AT jalalrajehhanaysha examinationofthefactorsaffectingconsumerspurchasedecisioninthemalaysianretailmarket |