China’s ‘CivilOlympic’ Performances and (Re)gained Global Visibility

China’s ‘CivilOlympic’ Performances and (Re)gained Global Visibility

This article investigates how China fantasised about itself and the Beijing 2008 Olympics through the award-winning TV public service announcements (PSAs) of the Beijing Opera Series, with a focus on visibility. By drawing on theories of the spectacle, I perform a semiotic analysis of the most re...

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Bibliographic Details
Main Author: Puppin, Giovanna
Format: Article
Language:English
Published: Fondazione Università Ca’ Foscari 2021-06-01
Series:Annali di Ca’ Foscari: Serie Orientale
Subjects:
Beijing 2008. Brand China. China’s national image. Civilisation. Global visibility. Olympic spectacle. Public service advertising
Online Access:http://doi.org/10.30687/AnnOr/2385-3042/2021/01/018

Internet

http://doi.org/10.30687/AnnOr/2385-3042/2021/01/018

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