MSMEs go digital: Marketing assistance for batik tulis products through e-commerce

The use of conventional marketing methods has a negative impact on the marketing of MSME Batik Tulis Mugissae products in Ngentakrejo Village. This is the background for Universitas Muhammadiyah Yogyakarta to carry out a community service program with the aim of assisting the marketing of digital b...

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Bibliographic Details
Main Authors: Nugroho Aris Widyo, Ika Aurelia Natasya, Satria Iman Prasetyo
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Malang 2023-06-01
Series:Journal of Community Service and Empowerment
Subjects:
Online Access:https://ejournal.umm.ac.id/index.php/jcse/article/view/26261