The Prospects for the Development of Territorial Branding in the Context of the Experience Economy
The article explores the phenomenon of branding territories in the context of experience economy in its active development in recent years. The relevance of the study stems from a number of reasons. Firstly, there is a need for scientific and practical models of the best development practices of the...
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| Format: | Article |
| Language: | English |
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Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”
2024-05-01
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| Series: | Галактика медиа: журнал медиа исследований |
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| Online Access: | https://galacticamedia.com/index.php/gmd/article/view/441 |