THE EFFECT OF INSTITUTIONAL ENVIRONMENT TOWARD ENTREPRENEURIAL MARKETING AND ITS IMPACT ON CULINARY SMEs' PERFORMANCE

THE EFFECT OF INSTITUTIONAL ENVIRONMENT TOWARD ENTREPRENEURIAL MARKETING AND ITS IMPACT ON CULINARY SMEs' PERFORMANCE

SMEs necessitate effective marketing approaches and strategies to augment their marketing performance. Entrepreneurial marketing functions as an alternative to appropriate marketing management in order to portray the current state of SMEs. The aim of this investigation is to scrutinize the influence...

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Bibliographic Details
Main Authors: Zakiyah Zahara, Muslimin Muslimin, Cikal Rambasae N.
Format: Article
Language:English
Published: University of Brawijaya 2023-12-01
Series:Jurnal Aplikasi Manajemen
Subjects:
smes
institutional environment
entrepreneurial marketing
marketing performance
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/3083

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/3083

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