The Effect of Using Storytelling on Destination Image Is Influenced By Experience

There are still debris of anxiety due to the fatality of the Covid-19 Pandemic which has affected the effect of the tourist experience on the image of the destination of Bali (destination image). This study aims to evaluate the effectiveness of story-telling content on the image of a Bali destinatio...

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Bibliographic Details
Main Authors: Agustinus Rusdianto Berto, Teguh Dwi Putranto, Anabel Yevina Mulyadi Wahyu, Bondan Kartiko Kurniawan
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2023-12-01
Series:MediaTor
Subjects:
Online Access:https://journals.unisba.ac.id/index.php/mediator/article/view/2162