An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises

This study aims to examine the potential benefits and challenges associated with conversational artificial intelligence (CAI) implementation within small and medium enterprises (SMEs). The study employs a comprehensive literature review and thematic analysis as the primary data collection and interp...

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Bibliographic Details
Main Author: Wahyu Fahrul Ridho
Format: Article
Language:English
Published: Financial University 2023-01-01
Series:Review of Business and Economics Studies
Subjects:
Online Access:https://rbes.fa.ru/jour/article/view/258/215